This was a big cross-team effort getting a sub-brand, packaging and comms designed and mocked up. We worked quite closely with the product team to get this together and pushed out rapidly. Becuase it was a rushed project (which got shelved shortly before launch) we kept everything pretty simple, and mostly skinned the OVO Brand, using the same fonts etc, and chose a different colour. I needed to develop a different illustration style for technical drawings. We wanted the sign up and set up process to be fool proof, so pulled in some A/B test groups to make sure the user journey was straight forward and the illustrations were impossible to get wrong.