Branded and interesting hoarding to go up around the sites they were developing in Hanway street. I had a vast image library to choose from and settled on the feet becuase Soho is such a vibrant and eclectic area of London and you can see this so clearly through the footwear people choose to wear. 

it sounds bizarre, but bear with me, and check out what I mean below. I'm personally not a fan of the yellow overlay, but it's their brand, so needed to be done, and it does unify all the images.